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Versa Designed Surfaces

Versa Designed Surfaces

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INNOVATION

Versa: Where innovation is everyday.

Call it what you will: innovation, R&D, creativity, thought leadership, or all of the above. To be recognized as leaders, organizations must think and do things differently. And we’ve been doing that for more than 70 years.

Innovation is at the core of everything we do. We merge design, technology, and sustainability like no one else can—resulting in industry-first products like Circon®, the Second-Look recycling & reclamation program, and the world’s first bio-sourced vinyl technology. The result: better products, better service, and better ways to transform walls.

Design  |  Technology  |  Sustainability

INNOVATION AT-A-GLANCE

Versa Leads in Firsts

CIRCON®
First bio-sourced, carbon-neutral, recyclable wallcovering

EVO®
First ever PVC-free technology to meet exacting performance requirements

SECOND-LOOK®
First technology for reclaiming and recycling post-consumer material into new wallcovering

WATER-SOLUBLE INKS
First to lead the transition from solvent-based printing inks

NSF342 SUSTAINABILTY STANDARD
First products certified and first manufacturer to qualify for NSF342 Sustainable Wallcovering for full product transparency

Innovating in Design, Technology, and Sustainability

01_INNOVATION IN DESIGN

Beautifully brilliant.

In a world that values form and function equally, design has to do more. Timely colors, patterns, and textures are a given. 

What matters more happens beyond the surface—where performance, craft, selection, delivery, and service create value that transcends aesthetics and surpasses expectations. 

  • Leadership: At Versa, design is a collaboration rooted in creativity, craftsmanship, and technical expertise. In our studio, surface designers and graphic designers combine imagination and materials to balance form and function.
  • Process: From 500+ proprietary embossings, thousands of print combinations, and advanced finishing techniques to the industry’s only vertically integrated film extrusion, no one offers more tools and capabilities to unlock your creativity and deliver on your vision.
  • Collaboration: Versa’s design studio, R&D, and customers work together to push boundaries—developing new materials, technologies, and sustainable solutions to create distinctive, dimensional products made for the real world.

Inspiration everywhere.

We search the world for new ideas—a handcrafted scarf from a Parisian boutique, the texture of a weathered stone, or an archived piece of art waiting to be rediscovered.

Formed to function.

Because we extrude our own film in-house, you get products and patterns that not only transform spaces—but perform to your expectations.

Surfaces with feeling.

Choosing from 500+ embossings means creating virtually unlimited textures—from simple linens to complex abstract designs.

Dramatic finishes.

Versa designers carefully pair patterns with embossings, finishes, techniques, and technologies to create unique tactile experiences that elevate each surface—literally.

02_INNOVATION IN TECHNOLOGY

Technovation: The future is in the making.

As a designer and manufacturer of surface treatments for the built environment, Versa lives at the intersection of ideas and action. Since 1955, we’ve led the way in finding new ways to add value to every space. And we’re just getting started.

Materials

  • Circon: The first and only bio-sourced, carbon-neutral, recyclable vinyl technology
  • evo: PVC-free technology that performs as well as conventional vinyl
  • Water-based Inks: Versa pioneered the transition from solvent- to water-based inks
  • Low-VOC: Materials that meet or exceed the highest standards
  • Recycled Content: Materials made with pre-consumer/post-industrial recycled content
  • Wall Protection: Exclusive materials for lasting performance in high-traffic environments

Processes

  • Printing: No manufacturer offers more production methods under one roof
  • Embossing: Versa stocks the world’s largest inventory of embossing rollers
  • Wash-coating and Tip-printing: Combined with embossing to create depth and dimension
  • Digital Printing: Versa leads the industry in tools and processes for efficiency and customization
  • FUSION: Our proprietary system combines design and technology for unlimited creative options

Capabilities

  • Customs: Rotogravure and digital solutions to create one-of-a-kind works of art or adapt one of our thousands of standard products to meet your specific design requirements.
  • Extrusion: Versa is the only North American manufacturer that produces film in-house
  • Global Footprint: Exceptional responsiveness and access

03_INNOVATION IN SUSTAINABILITY

Sustainability beyond the surface.

Spaces are meant to enhance the human experience—but not at any cost. So, every day, we look deeper. 

How can the products we make reflect our passion for protecting and preserving our shared environment?

The answers to these questions inspire and inform our choices—about design, materials, processes, the supply chain, and more.

Learn more about our commitment to sustainability.